Putting the Super in Super Bowl

Calvin Klein Underwear introduces Calvin Klein Concept for men © 2013 Steven Klein

Who said the Super Bowl was only for the XY set? Last year it was MDNA, this year the Beyonce concert and now, this new ad from Calvin Klein Underwear.  Oh, and apparently there's a football game going on?

Calvin Klein's first-ever ad during Super Bowl XLVII will debut the new Calvin Klein Underwear Spring 2013 global ad campaign featuring model Matthew Terry as the iconic archetype of 'man vs. machine', inspired by the underwear's 360º seamless technology.  

Mr. Terry, a personal trainer from Pennsylvania (and winner of the 2011 VMAN/Ford Model Search) was captured by renowned photog Steven Klein for the print campaign. Taking cues from the new, seamless underwear line, both the video and print advertisements emphasize innovation, movement and perfection. Hear, hear for perfection!  

The Calvin Klein Concept line is all about mobility, offering briefs, trunks and boxer briefs in breathable microfiber and cotton stretch. A limited offering of coordinating women's Calvin Klein Concept silhouettes is also available. The new Calvin Klein Concept underwear line will arrive in store at retailers around the world and throughout the global network of Calvin Klein Underwear stores the first week of February, just in time for Valentine's.

© 2013 Fabien Baron