Madonna and Daughter, Lola, Announce Rita Ora as the New Face of Material Girl

Exciting news! Madonna (her Madgesty) and her daughter, Lola confirmed today that Rita Ora has been cast as the new face of their junior lifestyle brand, Material Girl. Ora, the internationally renowned singer and protégé of Jay-Z, will star in the brand’s Fall '13 global marketing campaign set to be released this July. 

According to Madonna and Lola, “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street - she's a magnet! This is what the Material Girl brand is all about.”

Can't wait to see Ora rock this campaign - love her! The Material Girl brand is available exclusively at Hudson’s Bay in Canada.