Friday, November 9, 2012 at 3:20PM H&M Goes Western/Tropical (Wopical?) for Spring '13
Each time I walk into an H&M preview, I'm terrified. I chant this silent mantra to myself (Stay Focused. Resist Tempt. A. Tion. Walk Away) and yet every time, I get sucked in. Let's face it, I was screwed from the start; Greeted with a big fat pineapple the moment I stepped in the room, the welcoming insignia permeated much of the spring collection, then happily kicked me out the door with a pineapple-embossed all-white press kit. Damn chic Swedes.
Here's the problem - H&M is just way too tempting. Sure, it's all super affordable but you add up a $24.95 here and a $9.99 there and then all of a sudden, you're loaded down with 30 pieces you don't really need and a credit card bill that feels the pain. Then they throw in these collabs with worldwide connoisseurs of chic (up next: Maison Martin Margiela) and before you know it, half of your paycheque has gone straight to the hallowed halls of Hennes & Mauritz.
Addictive qualities aside, you really can't help but love them. For spring, the collection was rife with tropical influences, from pineapple emblazoned shirts to boho-esque sunbleached dresses. Artisanal embellishment packed the collection with loads of personality, in the form of a a patchwork brocade jacket and a fiery Spanish red tassel skirt and that I wanted to grab off the mannequin and do a little flamenco with. Then, there was the Isabel Marant influence - cowboy ankle booties, embossed leather jackets and a to-die-for laser-cut gilet.
Smitten. Kitten. Take a look for yourself. Then, click away on the thumbnails at the bottom to see all the looks from H&M's Spring '13 Lookbook. Happy Fridaaayy!! Yay! x
Love (LOVE) this tasseled mini. So cool, so pretty!
They had me at 'canapé'. The best part? Nobody else eats at these things so I get everything. Mwah ha haaa
H&M's showroom. This is where all the temptation goes down.
The girls (minus 1) behind Beckerman Bite Plate with H&M's Emily Scarlett..
...and their beyond cute Pomeranian pooch, Cubby. Woof!