Friday, March 22, 2013 at 10:02AM H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)
Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M
With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off. For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style. Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!
The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees. Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.
To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:
1) Leave a comment below telling me your must-have piece from the collection.
2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'
3) Contest closes next Thursday, March 28th at 5 p.m.
GOOD LUCK! XX
Check out the full collection by clicking through the slideshow below:
Reader Comments (97)
Like the short boots
The bag. Loooove the bag!!
Hello Real Life Runway!
H&M has been my go-to place for a long time and I'm always excited to see the new stuff. This new New Icons pre-summer campaign makes me think how hot this season will be. I am in love with Liu Wen's collection! I can already see myself wearing the ensemble this spring. I'm really feeling the RocknRoll hippie vibe and I think I would be perfect choice for me :) Festival season, school is wrapping up and I'm in need of a new closet.Just looking at the leather jacket, dynamic frindge purse, western boots and hippy skirt.. YES I DESESPERATLY WANT IT
thanks for keeping us updated with trends .. you rock
@veroniqueforhm I tweeted about it and it's on my page
Glad everyone's as excited about this collection as I am. Hurry up April 11th! x
My favorite piece from the collection is the definitely the dress.i just love it!!
My must have piece is the black leather jacket! Super chic!
Ya those tall boots and those shorts would be awesome!!
This is amazing! My must-have piece is those black booties - they are pretty bad ass, but still incredibly chic.
Love that jacket!!!!
Im in love with that leather jacket