Friday, March 22, 2013 at 10:02AM H&M's New Model-Off-Duty Collection (and a $200 Spring Shopping Spree)
Top models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen pose for the H&M New Icons pre-summer campaign - photos courtesy H&M
With street style shooters lurking around every corner, today's top models need to look killer both on the runway and off. For its latest collection, H&M has partnered up with the world's top supermodels to create a range of eclectic, rocker-chic pieces inspired by the models' own off-duty style. Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen front the gorgeous campaign which recalls another famous supermodel shoot from the '90s. Love!
The collection features a mix of tough-luxe leather, boho dresses and statement tees plus everyday (Supermodels: They're Just Like Us!) cotton vests and tees. Since no top model would leave her apartment wihout the perfect extras, the range includes tasseled bags, cool fringed leather necklaces, suede knee-high boots and a wide-brimmed hat. I have to say that this is my favourite H&M collection yet - I'm dying for the leather jacket, that festival-ready frilly lace mini and that insanely cool black embellished vest. Want everything! The New Icons collection will be available in all H&M stores carrying the Everyday concept starting April 11th.
To help you shop, H&M is offering an exclusive contest to RLR readers (that's you!) with a chance to win a $200 SHOPPING SPREE at H&M! Here's how to win it:
1) Leave a comment below telling me your must-have piece from the collection.
2) For a bonus entry, tweet the following, "I want to #win a $200 Shopping Spree w @realliferunway & @hmcanada to shop the New Icons Collection! Check it out http://bit.ly/15zSsEc'
3) Contest closes next Thursday, March 28th at 5 p.m.
GOOD LUCK! XX
Check out the full collection by clicking through the slideshow below:
Reader Comments (97)
My must have piece is the large tote bag! Perfect for taking to the beach, going to work or as an everyday summer purse!
My MUST have piece is definitely the leather jacket. It’s edgy with all the right details!
The white fringe jacket is beyond cool!
The New Icons T-Shirt and Stetson type hat look pretty awesome.
I love the tan purse, the long black skirt, and also the black leather jacket. These would make a great basis for some fab. outfits.
Love the New Icons t-shirt!
I'm loving the dreamy lace skirt.
I love that white bag!
My "MUST HAVE" is the dress!! I love the black and white print, its something that can be dressed up for a night out, or worn during the day, I LOVE it!!! I just had a baby, and I'm working on getting back into pre-baby shape, I think this dress will make me feel like a "yummy mummy" I want it!!!!
Love the handbag. The colour and style is great :)