Thursday, May 13, 2010 at 9:48AM Canada's Answer to Target
Okay, so first I told you start shopping at Sears. Next, I told you that Joe Fresh is one of my fave shopping destinations. But Zellers? For reals? I can be a bit of a snob sometimes but I never like to shut the door on a potentially fab find because of deeply entrenched (and often totally wrong) perceptions. If you and your friends are like me, I get really, really excited to make the trip to the States and set my GPS to the closest Target. I see the red and white sign and my heart starts beating a little faster, my wallet quivers in my purse and I sit poised on the edge of my seat, ready to jump out and attack. I walked into Zellers the other day and pretended that it was a Target. Instead of trying to shield my eyes from the meatloaf and pie special at the Zellers restaurant, I focused instead on their adorable assortment of stationery. Did you know that they have a sweet selection of greeting cards? Instead of scoffing at the fluorescent lighting and unfortunate boxed bras, I perused the cosmetic aisle and found some seriously impressive deals. I needed a new duvet cover and was so excited to see their Alfred Sung line of bedding which is incredibly current and chic. The main reason for my visit, though, was to check out the PURE Alfred Sung line that's sold exclusively at Zellers which I'd heard was fashion-forward, excellent quality and too reasonable to pass up. I was not at all disappointed. Cute trenches, pretty pink blazers, sweet metallic ballet flats and comfy leggings beckoned me into the change room. I took one look and decided to take my pretty finds directly home without a try-on instead. Sorry Zellers, I'll be your friend but fat mirrors are not good for any girl's psyche. Next time you pass a Zellers, head on in and check out PURE Alfred Sung. I still love Target but I'm thrilled to have found a worthy Canadian rival without having to contend with power-tripping border guards.
Reader Comments (2)
Oh my gosh...I LOVE that you wrote about Zellers! I went there a week before my Mexico trip and found two awesome tops from their 'Request' line! I've had so many compliments on these two tops and at under $25/top, how can you not get excited! I'm a Target-crazed shopper as well, and Zellers has so many finds that are similar to Target with the same great prices!
I didn't check out their Request line but will definitely do so next time I'm at the big Z. Forgot to mention, too, that the Mossimo bikinis that they carry are fantastic.