Friday, June 7, 2013 at 6:06AM Holt Renfrew Yorkdale Unveils New Beauty Hall
The new and beautifully improved Beauty Hall at Yorkdale's Holt Renfrew. Pics by Johanna Simmonds
With Nordstrom and the new Premium Outlets set to open shortly, Canadian retailers are stepping up their game to stay relevant. Holt Renfrew, never one to rest on her lofty laurels, unveiled its brand new beauty hall at Yorkdale Mall on Thursday and we were among the first to check it out.
The massive 10,000 square foot space includes 4 new treatment rooms where you can be spoiled by La Mer, Sisley, La Prairie and the Skin Lab, featuring Darphin, AmorePacific, Erno Laszlo and ReVive. Meanwhile, the hall features boutique-like shops for Chanel, Aesop, La Mer, La Prairie, Sisley, Jo Malone, Bobbi Brown, Kiehl's and Hermès. Customers can head to the Beauty Bar for skin-care consultations and makeovers, plus complimentary makeup brush cleaning and makeup bag overhauls, which will hopefully make the Holts beauty experience a little less intimidating.
As a girl who just loves primping, I'm especially smitten with the new Primp and Polish Bar, a must-visit for blowouts, manicures, lash extensions and brow shaping. Not sure how you like that new red lipstick? Be sure to check out the clever camera wall where you can snap an 'after' photo and instantly share your look with friends on FB, Twitter etc. How fun is that?!
According to WWD, Holts plans to roll out the concept to other stores, too. “Yorkdale is the prototype for how all our stores will be made over,” said Wayne Peterson, divisional vice-president of cosmetics at Holt Renfrew. “We see all of our beauty halls converting. We will expand in the next two years.”
But the makeovers don't stop at beauty. Word is, Holts is completely renovating its Yorkdale store, with the beauty hall the first in a series of major changes for the store. Expect the big reveal this Fall. Can't wait! x
