In celebration of Earth Day, I thought you should know about H&M's sustainable clothing initiative, a small but important example of how so many retailers are recognizing the need for more responsible, eco-friendly fashion. Since 2008, H&M has made a commitment to increase its use of organic cottons by 50% each year until 2013. In fact, many of H&M's on-trend, pretty pieces this spring are made of organic and recycled fabrics. I'm loving their organic cotton make-up bags which come in an array of gorgeous prints, perfect for holding their new line of certified organic skincare. Eco-chic fashion has thankfully come a long, long way since the heavy, dirty-looking hemp shirts of years gone by. Here are a few more tips from H&M and Real Life Runway on how to give the Earth a big, fat smooch:
- Build up a wardrobe of essentials that will last you for years and mix them with seasonal trends
- Wash your clothes at lower temperatures whenever possible
- Avoid tumble-drying. Instead, air-dry your clothes when you can (just make sure you invest in some cute underwear so as not to offend your neighbs)
- Instead of throwing out your clothes, be sure to donate any gently-used items to one of the many charity clothing programs
- What to do with your husband's beat up old beer store t-shirts that he refuses to toss? I've found that they look much less offensive when cut up into tiny squares, perfect for cleaning bathrooms (hypothetically speaking of course, James)
Happy Earth Day!