I know that when you think of Sears, it probably wouldn't be at the top of your list for fashionable finds. I'm as surprised as anyone but I have never seen such a serious rebranding effort as that made by the team at Sears this past year. Their Attitude line is chic, current and as you'd probably expect, incredibly affordable. They hired a whack of young, fresh designers to reinvent the department stores rep and it's been a growing success ever since. I love it when the underdog comes out on top! Check out the video of Attitude's Spring 2010 Fashion Show from LG Fashion Week and decide for yourself whether Sears is more 'glamour' than 'grandma'.
For more from Attitude, visit www.sears.ca